Consumer Behaviour in the UK high street clothing sector Essay

Consumer Behaviour in the UK high roadway clothing sector - Essay ExampleParticularly, UK and US nominate be regarded as the innovators of industry trends. Subsequently, the retail industry in these regions is substantially rivalrous, organized and efficient with the addition rate of 35%. The feature of urbanization has transformed the retail format of these countries with innovative tactics and business strategies. Wal-Mart, Mark & Spencer, Morrison, Tesco and Sainsbury atomic number 18 some of the lead-in chains of UK retail industry. The introduction of global competitors on board have not only deepen the competition in retail sector but also have groomed the taste of consumer unintellectual resulting in the wide diversity towards brands and trends with an exceptional taste. (Experian, nd). In the year 2,000 the spending of consumer (worldwide) estimated on clothes marked the figure of US$1 trillion. (al., 2006) Current consumer behavior concepts Consumer Behaviors is t he study of mint buying patterns, depicting the what, when and wherefore aspects of buying. Effective understanding of buyer decision making process with social and economical concerns is necessarily to be evaluated in an attempt to understand peoples want and expectations for successful growth. Consumer buying behavior in retail industry is supported by set of six consecutive actions that include Need / emergency acknowledgment. Information hunt Evaluation of substitutes. Buying decision Buying Post Purchase Evaluation. A gravel of influencing factors will illustrate various grounds influencing consumer behavior. (Phillip Kotler, 2003) However, the most influencing factors that underpin the ultimate buying decision of consumer are the mental factor that is being controlled by features like motivation, perception, believes & attitudes and learning. The role of advertising in controlling the psychological factor to steward the others cannot be under estimated. A commentator on A merican literature claims that, Advertisements are the pervasive part of the American aural and visual environment. It is impossible to ignore their wider role in providing people a general education in goods, status, values, social roles styles and art. (Phillips, 1997) (Agnes Nairn) The role of advertising can be regarded as factor to mould consumer towards a specific pattern. The different media outlets used for advertisement includes radio, TV, billboards, internet and evening the walls. In the broad spectrum the can do aspects of advertising plays a major role in the growth of consumption. A research conducted to unfold the fact witnessed attitude shifts when shame campaign was jointly launched by subdivision of Environment in Belfast and National road safety council in Dublin in November 2000. attitude shifts were monitored by researchers among the core target of 17-24 males and massive increase in understanding that even one imbibe would affect driving were found as below (Industry as a partner for sustainable developments) Marketing Research and Strategy The role of Marketing Strategy in the words of John Scully can be defined as a series of integrated actions leading to a sustainable competitive advantage. Competitive advantage depicts development of features which are not simultaneously implicated or discovered by competitors. On the wide spectrum a successful strategic marketing management draws its objectives from the corporate mission of the organization, drive by organizational values and embedded in company